Monday, May 3, 2010
Photographer Fabrizio Lapari shot this Betts campaign and I was commissioned to do the post work. The Ad Agency wanted the ability to reposition the talent to fit different formats so all had to be stripped in and kept as layers. The tricky part was achieving the transparency of the clothes allowing background to show through and all flyaway hair to work against any background changes made. The key method to making this work was the use of blending modes and masking.
Posted by mikeC at 12:20 AM